Sam is a product designer. Born in Bath (UK) in 1985, Sam has always had a passion for designing and making.

Having previously trained as an Industrial Design Engineer at Brunel University in West London, Sam worked for four years in a number of top UK based design consultancies before embarking on a two year masters at London's Royal College of Art. There he studied Design Products under Sebastian Wrong, Harry Richardson, Sir Kenneth Grange and Tomoko Azumi amongst others.

At the end of 2012, he became part of a small London based workshop space and began cultivating his own ideas and design development process. Starting in 2013, he began working for a new brand entitled Wrong for Hay, a collaboration between his former tutor from RCA and Danish contemporary design brand Hay, developing lighting, furniture and accesories.

In 2015 Sam had the fantastic opportunity to move to Hong Kong in Asia, helping to setup a new sourcing office there, focusing on product development and specifically the procurement of contemporary lighting products with manufacturers and suppliers in the south of China.

As of late 2017, Sam returned to Europe and is now based in Copenhagen Denmark.

Sam has exhibited his work across Europe, including the V&A in London (UK), Salone del Mobile in Milan (Italy) and at Stockholm Design Week (Sweden).

Exhibitions [Selected]
Salone Satellite, Fiera Milano, Milan Italy, Apr 2013 In Wire
Out of the Woods, Stockholm Furniture Fair, Stockholm Sweden, Feb 2013 Snelson
RCA Collective, DDW, Eindhoven, The Netherlands, Oct 2012 (various)
Out of the Woods, V&A London, Sept 2012 Snelson
SustainRCA, London, Sept 2012, Making Money (in Milan) & Snelson
Santorini Biennale of Arts, Santorini, Greece, Jul/Oct 2012 (Public Resonance)
RCA Paradise, Lambrate, Milan, Apr 2012 (Making Money in Milan)
Fendi x RCA, Sloane Street London, Sept 2011 (Anatomy of Fendi)
Yamaha Resonance, Chappell Music, Soho London, Sept 2011 (Public Resonance)

Publications [Selected]
Creative Product Design - Sendpoints Publishing, December 2013
Something Like A Musical Instrument - Yamaha, September 2013
Out of the Woods: The Creation of 12 Hardwood Chairs, AHEC September 2012
Out of the Woods: Adventures of Twelve Hardwood Chairs, RCA September 2012
RCA 175 Show Book, June 2012
Yamaha: Resonance, September 2011
D&AD Student Design Awards Book, 2007

Accolades [Selected]
Special Mention Design Report Award 2013 (Salone Satellite), In Wire
AHEC & RCA Out of the Woods selection 2012
Highly Commended Conran Foundation Award 2012, Making Money in Milan
Fendi & RCA selection 2011, The Anatomy of Fendi
Yamaha & RCA selection 2011, Public Resonance
D&AD Student Design Awards 2007, Highly Commended


Imme van der Haak

Ola Mirecka

Petter Thorne

Nic Wallenberg

Joel Hoff


Marjan van Aubel

Kim Thomé

Anton Alvarez









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If you are interested in receiving press images, commissioning work, purchasing work or you would like to discuss a future project with Sam, please do not hesitate to contact him and let him know on he aforementioned email address.